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The Drum’s Daily Newsletter
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Tech
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Meta, Google, Apple, Microsoft & Amazon’s strong quarterly results signal advertising boon
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Apple
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Apple Vision Pro hits shelves across the US
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WPP
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Brains for sale: WPP shows its hand as AI race between holding companies heats up
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specsavers
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Why ‘Should’ve Gone to Specsavers’ is still going strong some 20 years later
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Ad of the Day: Ted Lasso and Father Ted director takes on Specsavers’ ‘Should’ve’ spot
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Holland & Barrett
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Why Holland & Barrett is moving away from promotion-led marketing
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Predictions 2024
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Agency predictions 2024
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Data
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The Drum Network
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Ads of the Week
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Best Ads of the Week: Honoring Holocaust Memorial Day & Acid Attack Victims
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fashion
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Berlin beer brand spoofs viral Jeremy Allen White CK ad to make it more relatable
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Opinion
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7 out of 10 OOH ads don’t work. Here’s why and how to fix them
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Social Media
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5 key takeaways from Meta, TikTok, X, Snap’s Congressional hearing on kids’ online safety
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Latest creative work
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McDonald’s ‘Hottest Drop’ by Leo Burnett
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Samsung ‘Circle to Search’ by Iris
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Old Spice ‘How Could You’ by Wieden+Kennedy
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Apple ‘Little Garlic’ by TBWA\Media Arts Lab Shanghai
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Awards Case Studies
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Experience Case Studies
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The Drum Awards for Metaverse
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Subscriber-only
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salary
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Is your ad agency paying junior staff enough for them to stay?
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What does a head of visualization actually do? Pearlfisher’s Justin Goode explains
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training
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Slashing training budgets costs more in the long run. Here’s how to argue for funding
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Partner content
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Predictions 2024: effectiveness will be the next frontier in the AI battle
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Politics, conflict and media: how to navigate challenges and opportunities
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How a leading car finance broker is driving marketing performance on a privacy-first web
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Open Mic
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The cookie end is nigh — here are the top 3 strategies for advertisers to survive
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Marketing
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Marketers, let’s look beyond ‘the next big thing’
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It’s the end of the beginning. Stop mourning the cookie and get building
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Super Bowl fandom is for life, so why is the experience fleeting?
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mattel
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Mattel brand chief on 5 ways Barbie changed its marketing model forever
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Build A Brand
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What you need to know about the latest influencer marketing legislation
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I know why you can’t remember the name of that viral TikTok brand
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Agencies
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Artificial Intelligence
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‘The great unifier’: Marketing execs’ (tentative) generative AI hopes for 2024
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Get ready to yell. Get ready to hide. It's a silly, serious year for design
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Hi-fi, lo-fi, AI: an unexpected contrast in modern branding
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Super Bowl
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Super Bowl 58 countdown: watch 2024’s star-studded commercials & teasers
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Transport for London (TFL)
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McDonald's
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Media
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Microsoft
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Microsoft gaming layoffs ‘logical’ post-Activision acquisition, experts say
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netflix
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Netflix revenue and subscription gains outpace expectations in Q4 results
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reddit
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Reddit’s March IPO could buoy its ads business – but ‘it’s a tightrope walk,’ experts say
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Connected stores to continuous commerce: 5 ways to get ahead with retail media in 2024
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financial times
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Margaret Atwood takes aim at democracy’s fragility in FT video series
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brand safety
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X’s newly proclaimed ‘video-first’ strategy unlikely to assuage advertisers, experts say
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The Drum TV
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Sustainability
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B Corp
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Havas B Corp status at risk after Shell win and open letter triggers official probe
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2024 is the tipping point for climate comms, marketers must trust the science
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Generative AI
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How should ad agencies measure the environmental cost of their AI use?
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Consumers expect brands to solve the sustainability crisis – but how can they do it?
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Tackling ad waste: How 2024 is all about quality over quantity
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Ad of the Day
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Ad of the Day: Climate change is the stuff of horror movies in latest Greenpeace campaign
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How can marketers turn brand purpose into real action and business success?
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2023 Wrap-Up
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Looking for new year inspiration? Here’s 10 of 2023’s best environmental campaigns
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Tech
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AI
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Weekly AI recap: Nvidia’s AI reign challenged, Microsoft’s latest earnings report
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No, TikTok isn't broke. Ariana Grande, Post Malone and Taylor Swift are gone
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Giving a name to AI: cautionary tales and advice for brands
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Innovation v dystopia: what President Biden's AI order gets right - and wrong
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Open Mic
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Find out more
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Vistar Media
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How to elevate your March Madness marketing game with DOOH
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Hivestack by Perion
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Curating success in DOOH: the rise of the curated marketplace
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Marigold
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Customer loyalty crucial for brand success in 2024, new research suggests
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Beanstalk
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Looking to amplify your brand in 2024? Here are 5 trends to help you do it
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IAB UK
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DOOH advertising: How can marketers maximize the opportunities in 2024?
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Tagger by Sprout Social
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Only 28% of women occupy c-suite roles - here are 4 ways to change that
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IPG Mediabrands
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What effect will AI have on the (cookieless) future of media strategy?
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Remerge
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Mobile marketing in 2024: Expert insights on what to expect
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The Drum Network
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Why aren’t we making more playful B2B work?
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In an uncertain market, shopper expectations are evolving – and brand loyalty is key
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All the world’s a stage: Next-gen live events are building the experience economy
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Purposeful brands have an opportunity to support era-defining causes
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3 common agency proposition mistakes to avoid in 2024
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It’s time to put sustainability at the heart of customer experience transformation
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Personalization is the future of commerce – so why are brands still lagging?
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Marketing for ‘pre- and post-luxury’ consumers: What you need to know
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This year’s World Economic Forum focused on ‘rebuilding trust’. Marketers, take note
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The Responsible Marketing Hub
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Data Privacy Day 2024: Google’s checklist for CMOs
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Demystifying Privacy Sandbox - what advertisers need to know now
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An ethical data framework creates a ‘rock solid foundation’ to build out AI principles
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