thedrum.com

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Title

The latest Marketing, Advertising, Digital & Media news | The Drum

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Description

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.

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Proprieta Contenuto
url https://www.thedrum.com
site_name The Drum
description The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.
image https://static-thedrum.s3.eu-west-1.amazonaws.com/assets/seo/the_drum.jpg
title The latest Marketing, Advertising, Digital & Media news
type object

Headings

H1 H2 H3 H4 H5 H6
0 0 28 6 0 0
  • [H3] Today’s must-reads
  • [H3] Marketing moments to watch in 2024 (according to marketers)
  • [H3] Happy Data Privacy Week! Here are the top global privacy changes to expect in 2024
  • [H3] In 2024, the cookie will slowly crumble – don’t wait to act
  • [H3] Mixed reality, wearable tech, and AI: 2024, the year spatial computing takes off
  • [H3] Most popular right now
  • [H3] From our columnists
  • [H3] Latest creative work
  • [H3] Rethink on how it took Torontonians window shopping with Ikea
  • [H3] Flick & Flavour combined open-air cinema with vegan gastronomy
  • [H3] Why Budweiser's World Cup influencer strategy went big
  • [H3] How EY has built out an award-winning metaverse lab
  • [H3] Subscriber-only
  • [H3] Partner content
  • [H3] Marketing
  • [H3] Agencies
  • [H3] Creativity
  • [H3] Media
  • [H3] The Drum TV
  • [H3] The Drum Awards for Social Media 2023
  • [H3] The Drum Awards for Content 2023
  • [H3] The Drum Awards for Digital Advertising 2023
  • [H3] The Drum Awards for Design 2023
  • [H3] Sustainability
  • [H3] Tech
  • [H3] Open Mic
  • [H3] The Drum Network
  • [H3] The Responsible Marketing Hub
  • [H4] Sign up for your Daily Dose of Marketing Insights
  • [H4] The Drum Awards Festival
  • [H4] The Drum Awards Festival
  • [H4] The Drum Awards Festival
  • [H4] The Drum Awards Festival
  • [H4] Marketing can change the world.

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Anchor Type Juice
Skip to content Interno Passing Juice
The Drum’s Daily Newsletter Interno Passing Juice
Tech Interno Passing Juice
Meta, Google, Apple, Microsoft & Amazon’s strong quarterly results signal advertising boon Interno Passing Juice
Apple Interno Passing Juice
Apple Vision Pro hits shelves across the US Interno Passing Juice
WPP Interno Passing Juice
Brains for sale: WPP shows its hand as AI race between holding companies heats up Interno Passing Juice
specsavers Interno Passing Juice
Why ‘Should’ve Gone to Specsavers’ is still going strong some 20 years later Interno Passing Juice
Ad of the Day: Ted Lasso and Father Ted director takes on Specsavers’ ‘Should’ve’ spot Interno Passing Juice
Holland & Barrett Interno Passing Juice
Why Holland & Barrett is moving away from promotion-led marketing Interno Passing Juice
Predictions 2024 Interno Passing Juice
Agency predictions 2024 Interno Passing Juice
Data Interno Passing Juice
The Drum Network Interno Passing Juice
Ads of the Week Interno Passing Juice
Best Ads of the Week: Honoring Holocaust Memorial Day & Acid Attack Victims Interno Passing Juice
fashion Interno Passing Juice
Berlin beer brand spoofs viral Jeremy Allen White CK ad to make it more relatable Interno Passing Juice
Opinion Interno Passing Juice
7 out of 10 OOH ads don’t work. Here’s why and how to fix them Interno Passing Juice
Social Media Interno Passing Juice
5 key takeaways from Meta, TikTok, X, Snap’s Congressional hearing on kids’ online safety Interno Passing Juice
Latest creative work Interno Passing Juice
McDonald’s ‘Hottest Drop’ by Leo Burnett Interno Passing Juice
Samsung ‘Circle to Search’ by Iris Interno Passing Juice
Old Spice ‘How Could You’ by Wieden+Kennedy Interno Passing Juice
Apple ‘Little Garlic’ by TBWA\Media Arts Lab Shanghai Interno Passing Juice
Awards Case Studies Interno Passing Juice
Experience Case Studies Interno Passing Juice
The Drum Awards for Metaverse Interno Passing Juice
Subscriber-only Interno Passing Juice
salary Interno Passing Juice
Is your ad agency paying junior staff enough for them to stay? Interno Passing Juice
What does a head of visualization actually do? Pearlfisher’s Justin Goode explains Interno Passing Juice
training Interno Passing Juice
Slashing training budgets costs more in the long run. Here’s how to argue for funding Interno Passing Juice
Partner content Interno Passing Juice
Predictions 2024: effectiveness will be the next frontier in the AI battle Interno Passing Juice
Politics, conflict and media: how to navigate challenges and opportunities Interno Passing Juice
How a leading car finance broker is driving marketing performance on a privacy-first web Interno Passing Juice
Open Mic Interno Passing Juice
The cookie end is nigh — here are the top 3 strategies for advertisers to survive Interno Passing Juice
Marketing Interno Passing Juice
Marketers, let’s look beyond ‘the next big thing’ Interno Passing Juice
It’s the end of the beginning. Stop mourning the cookie and get building Interno Passing Juice
Super Bowl fandom is for life, so why is the experience fleeting? Interno Passing Juice
mattel Interno Passing Juice
Mattel brand chief on 5 ways Barbie changed its marketing model forever Interno Passing Juice
Build A Brand Interno Passing Juice
What you need to know about the latest influencer marketing legislation Interno Passing Juice
I know why you can’t remember the name of that viral TikTok brand Interno Passing Juice
Agencies Interno Passing Juice
Artificial Intelligence Interno Passing Juice
‘The great unifier’: Marketing execs’ (tentative) generative AI hopes for 2024 Interno Passing Juice
Get ready to yell. Get ready to hide. It's a silly, serious year for design Interno Passing Juice
Hi-fi, lo-fi, AI: an unexpected contrast in modern branding Interno Passing Juice
Super Bowl Interno Passing Juice
Super Bowl 58 countdown: watch 2024’s star-studded commercials & teasers Interno Passing Juice
Transport for London (TFL) Interno Passing Juice
McDonald's Interno Passing Juice
Media Interno Passing Juice
Microsoft Interno Passing Juice
Microsoft gaming layoffs ‘logical’ post-Activision acquisition, experts say Interno Passing Juice
netflix Interno Passing Juice
Netflix revenue and subscription gains outpace expectations in Q4 results Interno Passing Juice
reddit Interno Passing Juice
Reddit’s March IPO could buoy its ads business – but ‘it’s a tightrope walk,’ experts say Interno Passing Juice
Connected stores to continuous commerce: 5 ways to get ahead with retail media in 2024 Interno Passing Juice
financial times Interno Passing Juice
Margaret Atwood takes aim at democracy’s fragility in FT video series Interno Passing Juice
brand safety Interno Passing Juice
X’s newly proclaimed ‘video-first’ strategy unlikely to assuage advertisers, experts say Interno Passing Juice
The Drum TV Interno Passing Juice
Sustainability Interno Passing Juice
B Corp Interno Passing Juice
Havas B Corp status at risk after Shell win and open letter triggers official probe Interno Passing Juice
2024 is the tipping point for climate comms, marketers must trust the science Interno Passing Juice
Generative AI Interno Passing Juice
How should ad agencies measure the environmental cost of their AI use? Interno Passing Juice
Consumers expect brands to solve the sustainability crisis – but how can they do it? Interno Passing Juice
Tackling ad waste: How 2024 is all about quality over quantity Interno Passing Juice
Ad of the Day Interno Passing Juice
Ad of the Day: Climate change is the stuff of horror movies in latest Greenpeace campaign Interno Passing Juice
How can marketers turn brand purpose into real action and business success? Interno Passing Juice
2023 Wrap-Up Interno Passing Juice
Looking for new year inspiration? Here’s 10 of 2023’s best environmental campaigns Interno Passing Juice
Tech Interno Passing Juice
AI Interno Passing Juice
Weekly AI recap: Nvidia’s AI reign challenged, Microsoft’s latest earnings report Interno Passing Juice
No, TikTok isn't broke. Ariana Grande, Post Malone and Taylor Swift are gone Interno Passing Juice
Giving a name to AI: cautionary tales and advice for brands Interno Passing Juice
Innovation v dystopia: what President Biden's AI order gets right - and wrong Interno Passing Juice
Open Mic Interno Passing Juice
Find out more Interno Passing Juice
Vistar Media Interno Passing Juice
How to elevate your March Madness marketing game with DOOH Interno Passing Juice
Hivestack by Perion Interno Passing Juice
Curating success in DOOH: the rise of the curated marketplace Interno Passing Juice
Marigold Interno Passing Juice
Customer loyalty crucial for brand success in 2024, new research suggests Interno Passing Juice
Beanstalk Interno Passing Juice
Looking to amplify your brand in 2024? Here are 5 trends to help you do it Interno Passing Juice
IAB UK Interno Passing Juice
DOOH advertising: How can marketers maximize the opportunities in 2024? Interno Passing Juice
Tagger by Sprout Social Interno Passing Juice
Only 28% of women occupy c-suite roles - here are 4 ways to change that Interno Passing Juice
IPG Mediabrands Interno Passing Juice
What effect will AI have on the (cookieless) future of media strategy? Interno Passing Juice
Remerge Interno Passing Juice
Mobile marketing in 2024: Expert insights on what to expect Interno Passing Juice
The Drum Network Interno Passing Juice
Why aren’t we making more playful B2B work? Interno Passing Juice
In an uncertain market, shopper expectations are evolving – and brand loyalty is key Interno Passing Juice
All the world’s a stage: Next-gen live events are building the experience economy Interno Passing Juice
Purposeful brands have an opportunity to support era-defining causes Interno Passing Juice
3 common agency proposition mistakes to avoid in 2024 Interno Passing Juice
It’s time to put sustainability at the heart of customer experience transformation Interno Passing Juice
Personalization is the future of commerce – so why are brands still lagging? Interno Passing Juice
Marketing for ‘pre- and post-luxury’ consumers: What you need to know Interno Passing Juice
This year’s World Economic Forum focused on ‘rebuilding trust’. Marketers, take note Interno Passing Juice
The Responsible Marketing Hub Interno Passing Juice
Data Privacy Day 2024: Google’s checklist for CMOs Interno Passing Juice
Demystifying Privacy Sandbox - what advertisers need to know now Interno Passing Juice
An ethical data framework creates a ‘rock solid foundation’ to build out AI principles Interno Passing Juice
About Interno Passing Juice
Advertise with us Interno Passing Juice
Calendar Interno Passing Juice
Careers Externo Passing Juice
Contact Interno Passing Juice
Privacy Interno Passing Juice
Terms & Conditions Interno Passing Juice
Sitemap Interno Passing Juice

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all network opinion media promoted show drum awards how marketing

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drum 31
all 18
marketing 17
how 16
network 14

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